“Channel partners play a vital role in our ecosystem, with over half of our orders last year coming through them,” said Michael Dell, CEO and founder of Dell. “We are fully committed to supporting their evolution.”
As the CEO of Dell Technologies, Michael Dell, declared that the battle for where to place workloads has ended with a clear victory for multi-cloud, he also emphasized the enormous role that partners will play in shaping the future of the industry. During a session at Dell Technologies World 2022, he stated, “They are an incredible part of our ecosystem. Over 50 percent of our orders last year were through channel partners. So we are all-in to help with that evolution.”
Dell Technologies is committed to supporting the evolution of its partners by providing them with the tools and resources they need to be successful. This includes an aggressive roadmap to add features, capabilities, and functions to its products, which will enable partners to help customers move into high-value areas and address their most critical business needs. The company’s Apex as-a-service portfolio and public cloud integrations are some of the ways that Dell Technologies is helping partners to push customers into these high-value areas.
One of the key areas of focus for Dell Technologies is helping partners to move their customers above the value line. In other words, the company is working to help partners move their customers away from low-value, commoditized infrastructure and towards more valuable, high-growth areas. This includes providing customers with the ability to purchase infrastructure on a consumption-basis, as-a-service, in a fully-automated way. By doing so, Dell Technologies is helping partners to free up their resources, so they can focus on more important business needs.
Another key aspect of Dell Technologies’ partner strategy is the company’s focus on security. With more and more companies moving their applications to the cloud, the need for robust security measures is more important than ever. Dell Technologies is working to ensure that its infrastructure is secure by design, and that it is able to provide partners with the tools and resources they need to protect their customers’ applications and data. This includes working closely with organizations like VMware and Tanzu to ensure that security is integrated into the development process from the start, and that customers are able to quickly and easily deploy security measures when and where they are needed.
Finally, Dell Technologies is focused on providing partners with the support and resources they need to be successful. This includes providing documentation, tutorials, and other resources that partners can use to learn about the company’s products and services, as well as providing access to a community of partners who can share their knowledge and experience. Additionally, Dell Technologies is committed to providing partners with access to the latest technologies, including Kubernetes, Tanzu, and OpenShift, which are becoming increasingly important for building and deploying modern applications.
In conclusion, Dell Technologies is making a concerted effort to support the evolution of its partners by providing them with the tools and resources they need to be successful. The company is also focused on security and providing partners with the support and resources they need to be successful. By doing so, Dell Technologies is positioning itself to take full advantage of the rapidly evolving IT landscape, and to help its partners to help customers to build, deliver, manage, and run their applications with consistent operations across private, public and edge locations.